Social Networking Versus Search Engine Optimization - Which Drives More Traffic To Your Website?

Social networking, like search engine optimization, is a great way to improve your site ranking and also to drive visitors to your site. Having visitors to you site is desirable to most people and the reasons why will vary, such as: developing a list, making direct product sales, increase product awareness, etc.

Social Networking

Social networking involves getting into an online community, being a contributing member of that community, building a level of trust and inviting others directly or indirectly, to your site. When attracting visitors by way of social networking, you must be very careful to not appear to be selling to the folks there. This would be considered bad manners and could get you banned from the site. This is all part of the social networking versus search engine optimization when driving traffic to your site.

No, you need to make friends, prove your value to the community and then people will naturally be curious about your personal web pages. This is the best way to drive traffic since the people are willingly wanting to visit the site. Also, the social networking sites are usually highly ranked in the search engines so all the links you leave around a social site will be pointing to your site from those highly ranked pages. This will improve you site ranking in the search engines.

Search Engine Optimization

Doing Search Engine Optimization involves the tweaking of your site so that the search engines will rank it highly in the search results for particular keywords. This is usually not including making your site user friendly since the search engines do know user friendly from the man in the moon.

However, this is changing with the newer search engine semantics and algorithms that are coming into use. Soon the search engines will be able to tell if your site is user friendly, and if it is a BS site or a site that has useful information.

Gone will be the days of throwing up a site and putting a bunch of keywords dispersed throughout the page and not caring if it make sense to human readers or not. People who do this are just interested in getting clicks on their monitored pages from people in a hurry to leave!

Ok, so now you have a general over-view of social networking versus search engine optimization. Does one preclude the other? No, they both work together to increase site traffic and site ranking in the search engines. This is all benefiting you through increased visitors to your site. And the bottom line is sales! Unless the internet is just a hobby, and that is fine too, but most people build sites to make money either directly or indirectly. So all the above techniques are good for your site, they all work together. Balance is key, work on both Search Engine Optimization and Social Networking.

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