Five Tips for Writing E-Books That Sell

Writing and selling e-books online can be a great way to make money. The problem is that a lot of people are trying it, and not everybody succeeds. In an age where everyone is trying to profit from their own online publishing ventures, how can you make your e-book sell? Here are five tips for writing an e-book that sells well.

Identify a niche you know well. Your e-book will never get off the ground if it is not on a subject you care passionately about and have some knowledge of already. Brainstorm a list of possible topics by writing down your hobbies and passions, skills you possess, and perhaps personal or professional difficulties you have had to overcome. Many good e-book topics come from areas of personal experience. If you have personal experience sending a teenager to college, remodeling your own kitchen, negotiating for a raise, or taking care of parakeets, you may have a good topic for an e-book.

Identify your market. Who will buy your e-book? Young women? First-time homeowners? Entrepreneurs? Know your market inside out, including the problems they have in your niche area, and how your e-book can help them with those problems. Know what they are looking for, and you will be able to develop an information product they will pay for.

Figure out what your readers want to know. It is not enough to write a general overview of a certain topic. E-books that sell well usually offer to teach the reader something, such as how they can remodel their kitchen without spending a fortune, how they can prepare their child for college, or how to negotiate for higher pay. Before sitting down to write your e-book, find out what your readers want to know. Go on forums targeted to your niche. What questions are people asking? Visit blogs in your niche: what are people ranting and raving about? Find out what questions your target audience is asking, and tailor your topic to answer those questions.

Identify your competition. Who else is writing on this topic? Do a search for e-books in your niche. What questions might the authors of other e-books be ignoring? If you can spot a gap in the market, especially one people are asking questions about, you may have found the perfect opportunity to write an e-book to address questions other authors are not discussing. It may be a good idea to buy a few books from your competitors. By reading them, you will have a better idea of what they do well and what they are leaving out.

Identify your angle. Once you know what other e-books are out there in your niche, you can judge whether there is a gap in the market you can fill. Say you are writing a book about remodeling kitchens. You do some research and you see that there are a lot of books about remodeling kitchens, but none targeted to do-it-yourselfers, women, or people who do not have a lot of experience with remodeling projects. You can target your e-book to any one of those three subgroups. By targeting carefully, your e-book is likely to sell better than it would if it were more general.

Writing and selling e-books can earn you a little extra money every month, or it could provide a full-time income. Follow these tips, and you are likely to write an e-book you can be proud of and customers will buy.

Jennifer Williamson runs a successful business as a freelance writer in southern Pennsylvania, writing for clients all over the world. To learn more about what a professional article writer can do for your business, check out her freelance writing blog

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